Personal development as an industry has several business-relationship formats of operating. The main ways are business-to-consumer and business-to-business. However, two newer ways have emerged: consumer-to-business and consumer-to-consumer. The personal development market had a global market size of 38.28 billion dollars in 2019.
The business-to-consumer market involves selling books, courses and techniques to individuals, such as:
Some programs deliver their content online. Many include tools sold with a program, such as motivational books for self-help, recipes for weight-loss or technical manuals for yoga and martial-arts programs.
A partial list of personal development offerings on the business-to-individual market might include:
Some consulting firms such as DDI and FranklinCovey specialize in personal development, but as of 2009 generalist firms operating in the fields of human resources, recruitment and organizational strategy—such as Hewitt, Watson Wyatt Worldwide, Hay Group, McKinsey, Boston Consulting Group, and Korn/Ferry—have entered what they perceive as a growing market, not to mention smaller firms and self-employed professionals who provide consulting, training and coaching
Personal development can also include developing other people's skills and personality. This may take place through roles such as those of a teacher or mentor, either through a personal competency (such as the alleged skill of certain managers in developing the potential of employees) or through a professional service (such as providing training, assessment or coaching).
Beyond improving oneself and developing others, "personal development" labels a field of practice and research:
Any sort of development—whether economic, political, biological, organisational or personal—requires a framework if one wishes to know whether a change has actually occurred. In the case of personal development, an individual often functions as the primary judge of improvement or of regression, but validation of objective improvement requires assessment using standard criteria.
Personal-development frameworks may include:
Among other things, personal development may include the following activities:
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